Funnel Snapshot
132 total interns across 9 cohorts
0
Currently Booked
17.4%
0
Bookings Needed for 60%
Gap to Close
0
Stuck in Funnel
26.5%
0
Email Only (Unengaged)
31.8%
0
Lost (Found Elsewhere)
22.0%
0
Target Bookings (60%)
Goal
Funnel Breakdown
132Total Interns
103Addressable (excl. lost)
77Engaged (stuck + email + booked)
35Stuck in Funnel
23Booked
Cohort Breakdown
| Cohort | Total | Booked | Rate | Stuck | Lost | Email Only | Health |
|---|---|---|---|---|---|---|---|
| Oracle Redwood City C1 | 43 | 16 | 37.2% | 8 | 10 | 9 | Active |
| Oracle Redwood City C2 | 23 | 2 | 8.7% | 6 | 8 | 7 | At Risk |
| Oracle Santa Clara C1 | 18 | 1 | 5.6% | 6 | 7 | 4 | At Risk |
| Oracle Santa Clara C2 | 9 | 0 | 0% | 1 | 2 | 6 | At Risk |
| Oracle Burlington | 16 | 3 | 18.8% | 5 | 2 | 6 | Active |
| Oracle Pleasanton | 8 | 0 | 0% | 2 | 0 | 6 | Cold |
| MongoDB Palo Alto | 7 | 1 | 14.3% | 4 | 0 | 2 | Active |
| Rivian Irvine | 6 | 0 | 0% | 2 | 0 | 1 | Cold |
| Oracle Kansas City | 2 | 0 | 0% | 1 | 0 | 1 | Cold |
3 Biggest Problems
Root causes behind the 17.4% booking rate
01
29 lost (22%)
Bleeding Interns to Competitors
Almost a quarter chose a competitor or found their own solution before you could close them.
Oracle RWC C235% lost
Oracle SC C139% lost
Root cause: Too much time between "expressed interest" and receiving a listing.
02
42 unengaged (31.8%)
Email-Only Interns — Untouched
Nearly a third of the pipeline has never been meaningfully engaged.
Oracle SC C26 of 9 email-only
Oracle Pleasanton6 of 8 email-only
Root cause: These aren't lost — they're unworked. Biggest opportunity in the funnel.
03
35 stuck (26.5%)
No Urgency Engine
35 people between "interested" and "booked" with no forcing function.
Have plays23 (65.7%)
No plays12 (34.3%)
Root cause: No deadlines, no scarcity signals, no structured follow-up cadence.
Conversion Math
Where do 56 bookings come from?
SourcePoolConv.Expected
Hot stuck (close to booking)1580%12
Email-only pool (unengaged)4250%21
Warm stuck (calls/inventory)1250%6
Prevent future leakageOngoing-13
Cold stuck (re-engagement)825%2
External blockers367%2
TOTAL56
Projected Outcome
5-Phase Execution Plan
Systematic approach to close the 56-booking gap
Actions
- Same-day follow-up on every unanswered message. Call, don't wait 48h.
- Rivian Irvine group close: 5 people at Yu's house. Create group chat, build social proof, set 48h booking deadline.
- Hiba Altaf: "Booking imminent" — get on the phone, find the objection, close live.
- Younes Aref & Samarth Mahapatra (RWC C1, Golan's): Group-close — "your cohort-mates are booking here."
- Burlington pair (Hanane + Carly): Plays sent today. Schedule 24h follow-up calls now.
Hot Leads
Hiba Altaf RWC C2 • Booking imminent
Younes Aref RWC C1 • Active, needs push
Mann Talati SC C1 • Multiple plays
Giani Alvez MongoDB • Viren 1-bed
Peidong Yang Rivian • Yu's house
Ojas Shah Rivian • Yu's house
Henry Hughey Rivian • Yu's house
Aryan Karthik Rivian • Yu's house
Samarth Mahapatra RWC C1 • Message sent
Pranavi Khanna RWC C2 • Follow-up sent
Aung Nanda Oo RWC C2 • Message sent
Ananya Ganapathi RWC C2 • Joel's play
Ganesh Sevak SC C1 • William Li play
Hanane Moussa Burlington • Josh 1-bed
Carly Liberman Burlington • Jo's 1-bed
Actions
- Switch to text/phone calls — not more emails. Break the pattern.
- Lead with specific listing for their office location, not a generic pitch.
- Social proof: "16 of your Oracle RWC cohort-mates already booked through us"
- Skip preference calls when you know the office. Send curated play within 24h.
- Blitz days by cohort: SC C2 (6), Pleasanton (6), Burlington (6)
- Urgency lever: "We're holding [listing] for Oracle interns, but it fills [date]."
Fast-Track Flow
Email
→
Onboard
→
Pref Call
→
Find Play
→
Send
→
Book
OLD: 6 Steps • Days to weeks
Express Interest
→
PLAY IN 48H
→
Call
→
Book
NEW: 4 Steps • 48-hour SLA
Priority: Source Pleasanton and Kansas City first
Entire cohorts at 0% because there's nothing to sell.
Varun Pavuloori
Oracle Pleasanton
Needs cheaper units — price barrier. Offer shared room or discount?
Yash Saxena
Oracle Santa Clara
Walking distance only. Find a match or have honest conversation.
Ilyssa Yan
MongoDB Palo Alto
No units sourced yet for this area.
Gaurav Dama
Oracle Kansas City
Need to onboard a KC unit.
Colin Ternus
Rivian Irvine
Need more Rivian interns to fill group.
Aryamann Sheoran
Oracle Santa Clara
William Li play may not fit — find alternatives.
Viraaj Singh
Oracle RWC
Wanted Alvin's listing — redirected to Golan's.
Actions
- Switch channels: If email failed, call. If call failed, text.
- Lead with something NEW — new listing, price drop, roommate match, or deadline.
- Peer pressure: "17 of your cohort-mates already booked."
- Kiersten Verani (Burlington): Ask: "What didn't work? I want to find the right fit."
Unresponsive List
Ulises Cortez RWC C1 • Onboarded
Ellie Volpe RWC C1 • Onboarded
Skylar Arce RWC C1 • Expressed Interest
Harinishree Sathu RWC C1 • Expressed Interest
Austin Boevel SC C1 • Onboarded
Kushal Gautam Burlington • Onboarded
Kiersten Verani Burlington • Has plays, went quiet
Vihan Yerubandi MongoDB • Onboarded
Speed-to-Play SLA
Every intern who expresses interest gets a play within 48 hours. Not a preference call — a listing.
Daily 15-Min Funnel Check
- Who expressed interest yesterday?
- Who hasn't been sent a play yet?
- Who's been waiting more than 48 hours?
Create Scarcity
"This unit has 2 spots left"
"We're prioritizing your cohort this week"
"Booking deadline for summer placements is [date]"
Cohort Priority Ranking
Ordered by opportunity size and conversion likelihood
1
Oracle Redwood City C2
23 interns • Only 2 booked • 6 stuck with active plays
CRITICAL
2
Oracle Santa Clara C1
18 interns • Only 1 booked • 6 stuck with plays
CRITICAL
3
Oracle Burlington
16 interns • 3 booked • 5 stuck, momentum building
HIGH
4
Oracle Santa Clara C2
9 interns • 0 booked • 6 email-only untouched
HIGH
5
Rivian Irvine
6 interns • 0 booked • 5 have Yu's house plays
MEDIUM
6
Oracle Pleasanton
8 interns • 0 booked • Needs inventory first
MEDIUM
7
MongoDB Palo Alto
7 interns • 1 booked • Needs unit sourcing
MEDIUM
8
Oracle Kansas City
2 interns • 0 booked • Need to onboard a unit
LOW
9
Oracle RWC C1
43 interns • 16 booked (37%) • Best performing
STRONG
Weekly Operating Cadence
Systematic rhythm to drive bookings every week
MON
Funnel Review
Review all stuck-in-funnel. Prioritize hot leads. Set weekly targets per cohort.
TUE–WED
Outreach Blitz
Blitz email-only interns. Personalized outreach via calls and texts, not emails.
THU
Close Day
Follow up on all plays sent this week. Push pending bookings to close.
FRI
Inventory Day
Inventory review. Identify gaps. Source new listings for underserved markets.
DAILY
15-Min Funnel Check
Anyone new expressing interest? Anyone waiting >48h without a play? Act immediately.
The 5 Levers to 60%
1
Close the 15 hot leads this week
+12
2
Activate 42 email-only interns with personalized blitz
+21
3
Fill inventory gaps for 7 blocked interns
+6
4
Re-engage 8 unresponsive with channel switch
+2
5
Compress time-to-play to <48h
+13
23 + 56 = 79 bookings = 60%
"The difference between 17% and 60% isn't more interns — it's faster plays, harder closes, and less tolerance for leads sitting idle."